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Sony unveils the A37

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PA News Team, 25 May 2012 10:54

The SLT-A37 is the latest Single Lens Translucent (SLT) camera from Sony, and is set to replace the A35. It represents the more affordable end of Sony’s intermediate level camera range, sitting behind the more expensive and fuller featured A57 and A65 with the A77 taking up position as the flagship of the range. With a light-path that’s different from ...

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Sony unveils the A37

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PA News Team, 25 May 2012 10:54

The SLT-A37 is the latest Single Lens Translucent (SLT) camera from Sony, and is set to replace the A35. It represents the more affordable end of Sony’s intermediate level camera range, sitting behind the more expensive and fuller featured A57 and A65 with the A77 taking up position as the flagship of the range. With a light-path that’s different from ...

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Sony announces the NEX-F3

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PA News Team, 25 May 2012 10:36

Sony has announced the release of their new entry-level CSC, the NEX-F3. As a direct replacement for the NEX-C3, the F3 takes a closer resemblance in terms of appearance to it’s older brother, the NEX-7, with a deeper hand grip and taller stature – primarily due to the new built-in pop-up flash unit. Inside the plastic framework there’s an APS-C ...

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Sony Introduces ‘VAT Back’ Scheme

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PA News Team, 05 November 2010 09:49

From 28 October, Sony UK will offer customers ‘VAT Back’ across its product range in a move to help the nation save money on Christmas presents such as compact cameras, e-Readers and Blu-ray players, as well as larger purchases ahead of the forthcoming UK VAT rise in January. Sony developed the initiative through extensive consumer testing which revealed that the ...

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Sony Cyber-Shot compacts feature 3D Sweep Panorama

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PA News Team, 09 July 2010 12:43

Experience a new dimension of photography with this summer’s colorful additions to the Sony Cyber-shot range of digital cameras. Slim, lightweight and easy to use, the Cyber-shot WX5 and TX9 both boast exciting new features for outstanding still picture quality compared with conventional compact cameras. Capable of shooting detail-packed Full HD (1920 x 1080, 50i) AVCHD movie clips, they’re the ...

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Sony announces its NEX interchangeable lens system

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PA News Team, 12 May 2010 12:18

Joining the Alpha family, the NEX-5 and NEX-3 team DSLR-quality imaging with the convenience of interchangeable lenses in a sleek new design, that slips easily into a bag or pocket. In contrast with conventional DSLR models, the ‘mirrorless’ construction shrinks the thickness of the cameras to just 24.2mm (NEX-5 excluding grip and mount) and 25.4mm (NEX-3, excluding grip and mount) ...

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