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The sky is no longer the limit with Sony’s newest PlayMemories Camera App - Sky HDR

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PA News Team, 18 December 2015 10:55

Sony’s brand new expansion of the PlayMemories Camera app, Sky HDR, is a treat for any landscape photographer. It allows the user to independently control the exposure of land and sky and adjust different brightness levels in one picture, providing an incredible wide dynamic range. Sunsets by the sea or beautiful flower fields under perfectly blue skies can now be ...

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The sky is no longer the limit with Sony’s newest PlayMemories Camera App - Sky HDR

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PA News Team, 18 December 2015 10:55

Sony’s brand new expansion of the PlayMemories Camera app, Sky HDR, is a treat for any landscape photographer. It allows the user to independently control the exposure of land and sky and adjust different brightness levels in one picture, providing an incredible wide dynamic range. Sunsets by the sea or beautiful flower fields under perfectly blue skies can now be ...

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Marvel at the beauty of breath-taking Icelandic ice caves

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PA News Team, 27 November 2015 15:54

The enigmatic beauty of the caves of Vatnajokull, one of the largest glaciers in Europe, is revealed in all its frozen, icy splendor through astoundingly sharp and detailed photography. The sensor sits at the heart of every camera and defines its capability to capture the amount of light and detail that goes into photographs. Advancements in Sony’s sensor technology are enabling ...

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Sony introduces α68 A-mount camera

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PA News Team, 12 November 2015 17:21

The new α68 (ILCA-68) camera from Sony lets enthusiastic photographers discover even more creative opportunities with their precious collection of A-mount lenses.Inheriting many pro-style features from the acclaimed α77 II, the α68 features Sony’s unique 4D FOCUS system that delivers extraordinary AF performance under any shooting conditions – even in lighting as low as EV-2 where other cameras struggle.This phase ...

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Sony introduces RX1R II 42.4 MP full-frame camera

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PA News Team, 14 October 2015 16:10

Sony has today introduced the latest addition to their acclaimed Cyber-shot RX compact camera line, the full-frame RX1R II.  Joining the original RX1 and RX1R cameras in the family of the world’s smallest full-frame cameras, the new RX1R II delivers the highest picture quality of any Sony compact camera ever made.  This can largely be attributed to the new camera’s ...

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Sony launches the ultra-sensitive α7S II

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PA News Team, 11 September 2015 09:58

Sony today announces the latest addition to its award winning series of compact, full-frame α7 cameras with the introduction of the α7S II. Offering ultra-high sensitivity and wide dynamic range across the entire ISO range and 5-axis image stabilisation for greater shooting control, the α7S II delivers stunning image quality for photographers who shoot in the most challenging light conditions. ...

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Sony World Photography Awards winners announced

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PA News Team, 24 April 2015 10:02

The Honorary Jury of the world’s largest photography competition has named American photographer John Moore as the 2015 Sony World Photography Awards’ L’Iris d’Or/ Professional Photographer of the Year, amongst other awardees. Chosen from the winners of the awards’ thirteen professional categories, the winning work “Ebola Crisis Overwhelms Liberian Capital” is a hard-hitting series of images that cut to the ...

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