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Sony introduces Zeiss 16-35mm f/4 lens to E-mount range

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PA News Team, 18 September 2014 12:37

Sony’s latest full-frame ZEISS wide-angle zoom packs serious imaging power into a light, compact addition to the E-mount lens range for α camera users.The eagerly-awaited Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) now offers photo enthusiasts a choice of three wide-aperture premium zoom lenses. Complementing the existing SEL2470Z zoom and SEL70200G telephoto zoom, the wide-angle SEL1635Z is a compelling ...

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Sony introduces Zeiss 16-35mm f/4 lens to E-mount range

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PA News Team, 18 September 2014 12:37

Sony’s latest full-frame ZEISS wide-angle zoom packs serious imaging power into a light, compact addition to the E-mount lens range for α camera users.The eagerly-awaited Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) now offers photo enthusiasts a choice of three wide-aperture premium zoom lenses. Complementing the existing SEL2470Z zoom and SEL70200G telephoto zoom, the wide-angle SEL1635Z is a compelling ...

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Sony launches world's smallest interchangeable-lens camera

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PA News Team, 18 August 2014 09:17

Crisp, blur-free action shots and soulful portraits. Smooth, cinematic Full HD movies. Better-looking selfies. They’re yours for the taking with Sony’s pocket-sized α5100 – the clever little camera with an awful lot of picture power.  Fitting snugly in your hand, the α5100 is the world’s smallest interchangeable-lens digital camera that boasts a big APS-C sensor plus a built-in flash and ...

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Sony announces pricing, availability and upgrades to α7S camera

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PA News Team, 03 June 2014 15:34

Sony today announces a series of upgrades to the anticipated α7S camera which will start shipping in Europe from the end of July 2014. Offering unparalleled levels of sensitivity, the α7S is the latest addition to the critically acclaimed α7 series of full frame cameras which also features the α7 and α7R. For situations where absolute silence is required on a ...

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Sony announces the Cyber-shot RX100 III

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PA News Team, 16 May 2014 09:50

Crafted in tough, travel-friendly aluminium for lightness and appearance, the Cyber-shot™ RX100 III builds on the acclaimed reputation of its predecessors. An uprated lens and speedy image processor are complemented by a retractable OLED Tru-Finder™ with ZEISS® T* coating, enhanced movie features and a 180-degree tilting LCD – all in a stylish fixed-lens camera that’s truly pocket-sized. Brighter and wider ...

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Sony introduces A6000 - the world’s fastest autofocus CSC

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PA News Team, 12 February 2014 10:27

The speedy new ILCE-6000 from Sony boasts the quickest AF performance of any interchangeable lens digital camera, snapping subjects into sharp focus in just 0.06 seconds. Thanks to the 24.3MP Exmor APS HD CMOS sensor and BIONZ X processor, every frame is crammed with rich detail and texture. Boosting Sony’s mirrorless line-up, the α6000 comes in two iconic designs, black ...

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Sony announce new HDR Action Cam the AS100VR

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PA News Team, 07 January 2014 14:39

The all-new Action Cam HDR-AS100VR is Sony’s latest wearable Full HD video camera made for adrenalin-soaked fun on road, hill, snow or water. Its slim design carves through air and water with less resistance, and the splash-proof body means you don’t need a waterproof case to tackle rain-drenched bike trails. With a cool new white finish, the Action Cam also ...

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Sony unleashes A5000 compact system camera

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PA News Team, 07 January 2014 12:16

 The world’s smallest and lightest interchangeable lens digital Wi-Fi camera1 packs a large 20.1 effective MP Exmor APS HD CMOS sensor and BIONZ X processor.Small and light enough to take anywhere, it’s a perfect alternative to your DSLR. While weighing just 210g*, its compact body accommodates a built-in flash to brighten dimly-lit scenes. The camera’s handgrip is also re-styled for ...

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Sony introduces world's first full-frame CSC

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PA News Team, 16 October 2013 16:50

A7 series cameras from Sony are world’s first mirrorless camera with 35mm full-frame sensor.A game-changing blend of imaging power and portability, the α7R from Sony sets an exciting new benchmark in digital imaging. This mirrorless camera redefines the creative options of full-frame photography in a palm-sized interchangeable lens camera. The α7R and new α7 provide a limitless array of new ...

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Sony introduces the α7 camera

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PA News Team, 16 October 2013 16:33

Sony introduces the α7 camera: Full-frame photography in a truly compact body.The new α7 from Sony combines a 35mm full-frame image sensor and lens interchangeability in a truly compact body. Without compromising on image quality, shooting comfort, functionality or AF performance, the α7 delivers stunning photographs that were previously only possible on large, high-end cameras. Alongside the new α7R, the ...

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