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Sony unveils the A37

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PA News Team, 25 May 2012 10:54

The SLT-A37 is the latest Single Lens Translucent (SLT) camera from Sony, and is set to replace the A35. It represents the more affordable end of Sony’s intermediate level camera range, sitting behind the more expensive and fuller featured A57 and A65 with the A77 taking up position as the flagship of the range. With a light-path that’s different from ...

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Sony unveils the A37

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PA News Team, 25 May 2012 10:54

The SLT-A37 is the latest Single Lens Translucent (SLT) camera from Sony, and is set to replace the A35. It represents the more affordable end of Sony’s intermediate level camera range, sitting behind the more expensive and fuller featured A57 and A65 with the A77 taking up position as the flagship of the range. With a light-path that’s different from ...

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Sony announces the NEX-F3

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PA News Team, 25 May 2012 10:36

Sony has announced the release of their new entry-level CSC, the NEX-F3. As a direct replacement for the NEX-C3, the F3 takes a closer resemblance in terms of appearance to it’s older brother, the NEX-7, with a deeper hand grip and taller stature – primarily due to the new built-in pop-up flash unit. Inside the plastic framework there’s an APS-C ...

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Sony unveils the a57

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PA News Team, 14 March 2012 10:24

Sony has added a new camera to its Translucent Mirror (D-SLT) lineup. The a57 has been built on the success of the a55 and adopts many features from Sony's latest enthusiast D-SLT, the a65. Sitting above the a35 and below the a65 in Sony's current D-SLT range, the a57 is expected to arrive in April and more about its key features can be found below... The a57's Key Features　 ...

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Sony unveils new high-speed XQD memory cards

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PA News Team, 06 January 2012 15:56

Giving photo enthusiasts and professional photographers a new level of speed and performance, the new range of XQD memory cards by Sony supports the recently adopted XQD specification for high-speed, high-performance digital image capture. Using the new cards, XQD compatible high-end DSLR (Digital Single Lens Reflex) users can capture up to approximately 100 frames in RAW format*3 in continuous shooting ...

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Sony introduces the NEX-7

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PA News Team, 26 August 2011 10:30

ALL-IN-ONE COMPACT INTERCHANGEABLE LENS CAMERA WITH 24.3 MEGAPIXEL RESOLUTION  Styled in magnesium alloy for strength and premium looks, the NEX-7 weighs a travel-friendly approx.291g (camera body only). The NEX-7 features a newly-developed Exmor APS HD CMOS sensor with 24.3 effective megapixel resolution that’s teamed with the latest revision of Sony’s BIONZ image processing engine. This unique combination of sensor and ...

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New Sony NEX-5N

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PA News Team, 26 August 2011 10:00

World’s fastest release time lag and quick, responsive autofocus. Styled in tough, light magnesium alloy and just 23.3mm at the slimmest point, the NEX-5N evolves the sleek, minimalist design of the acclaimed NEX-5. It’s also a step forward from its predecessor in terms of still image and HD video quality, powerful creative features and easy operation. Responses are accelerated further ...

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Sony unveils NEX-C3

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PA News Team, 10 June 2011 10:19

Sony has introduced the world’s smallest, lightest* interchangeable lens camera with APS-C sized sensor - the NEX-C3. Designed to be easy-to-use, the NEX-C3 features an APS-C sized 16.2Mp chip, HD video and friendly new interface. Offered in stylish silver or black, the NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape. Reducing ...

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Sony α35 (SLT-A35) arrives

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PA News Team, 10 June 2011 10:12

Light, compact and easy to use, the new α35 (SLT-A35) from Sony is designed to bring pro-style shooting speeds and generous creative options to photographers of all abilities. As introduced on the acclaimed α33 and α55, Translucent Mirror Technology from Sony allows high-speed shooting with responsive, accurate continuous autofocus - whether you’re shooting stills or Full HD movies. Making its debut on ...

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Sony Introduces ‘VAT Back’ Scheme

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PA News Team, 05 November 2010 09:49

From 28 October, Sony UK will offer customers ‘VAT Back’ across its product range in a move to help the nation save money on Christmas presents such as compact cameras, e-Readers and Blu-ray players, as well as larger purchases ahead of the forthcoming UK VAT rise in January. Sony developed the initiative through extensive consumer testing which revealed that the ...

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Sony expands its range of A-Mount lenses

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PA News Team, 28 July 2010 09:08

Sony expands its already strong line-up of over 30 A-mount lenses with new models that will appeal to seasoned photographers and those new to DSLR cameras. The Distagon T* 24mm F2 ZA SSM (SAL24F20Z) features the acclaimed Carl Zeiss Distagon design and rounds out the existing Planar (SAL85F14Z) and Sonnar (SAL135F18Z) models also developed in conjunction with Carl Zeiss. It ...

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