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Olympus Launches the E-P1

By PA News Team

Product news

16 June 2009 12:14

In 1959, Olympus pursued one simple idea: create a camera as easy to use and carry as a pen. Designed by renowned style guru Yoshihisa Maitani, the Olympus Pen triggered a camera boom that would last through the end of the 1970s. Today the legend is alive again in digital form with the release of the Olympus E-P1 that’s available for purchase from July 2009, priced at £699.99.

When Maitani originally designed the first of many Pen cameras, he could not have suspected that he was starting a revolution. Selling over 17 million units, the Pen became one of the most trusted, popular, and successful camera series ever. The removal of the mirror box in the 21st century has brought the legendary series back. Mirror-less construction is the foundation for both the Olympus Pen E-P1’s new design and its remarkably compact size. Everyone will fall in love with the camera’s irresistible retro-look. It is reminiscent of the classic Olympus Pens, which were cherished for their compactness, usability, and affordable price.

The new ultra-compact hybrid device can even record HD quality movies with sound and stunning creative effects familiar from still photography. In addition to the application of Art Filters, it includes the ability to vary depth of field, angle of view, and auto focus during recording.

The Olympus Pen E-P1 reinvents high-end stylish photography for the new millennium. The new model and its two accompanying Micro Four Thirds lenses will hit stores in July 2009.

The Olympus Pen E-P1 – main features:

Small & stylish design

• Extremely small and light-weight Micro Four Thirds System
• Stylish design with metal finish
• Two colours

SLR image quality

• 12.3 Megapixel Live MOS Sensor
• TruePic V image processor
• Built-in IS with max. 4 EV steps efficiency
• Adapter for all ZUIKO DIGITAL & OM lenses

Easy operation

• New developed GUI for easiest operation via Live Control
• Automatic recognition of common scenes possible with i-Auto
• Clear skin with e-Portrait
• Two dials for easy handling
• Face Detection and Shadow Adjustment Technology
• 20 shooting modes (5 exposure modes, i-Auto mode, 14 scene modes)

Creativity & HD Movie

• HD Movie with stereo sound featuring depth of field and Art Filters
• Art Filters, Multi-Aspect ratios
• Multi Exposure function
• Art Filters can be applied to previously taken RAW images in the camera and with Olympus software
• Enhanced creativity with special lenses e.g. fisheye is available via Four Thirds lens adapter

Additional features of the Olympus Pen:

• HDMI TV interface
• Linear PCM sound recording
• Level gauge
• Hi-Speed USB 2.0 interface
• Three frames per second with sequential shooting (max 14 in RAW mode)
• ISO 100-6400 for wide-ranging sensitivity
• Versatile bracketing functions for white balance and exposure
• Reliable Supersonic Wave Filter dust reduction system
• Based on the Micro Four Thirds Standard
• Wide dynamic range in highly lit areas
• Simultaneous writing of RAW and JPEG
• SD memory card (SDHC compatible)
• High-speed data writing and lossless RAW compression for quick processing
• Large 7.6cm/3.0" HyperCrystal LCD
• AE/AF lock functionality for individual customisation
• Auto gradation adjustment to prevent blown highlights and blocked-in shadows
• Remote release possible via the optional remote cable RM-UC1

The Olympus Pen E-P1 is available in the following configurations:

• E-P1 Kit Silver/Black
(E-P1 body silver & M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens black)

• E-P1 Kit Silver/Silver
(E-P1 body silver & M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens silver)

• E-P1 Kit White/Silver
(E-P1 body white & M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens silver)

• E-P1 Pancake Kit Silver
(E-P1 body silver & M. ZUIKO DIGITAL 17mm 1:2.8 Pancake lens silver & VF-1)

• E-P1 Pancake Kit White
(E-P1 body white & M. ZUIKO DIGITAL 17mm 1:2.8 Pancake lens silver & VF-1)

• E-P1 Double Lens Kit
(E-P1 body silver & M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens silver & M. ZUIKO DIGITAL 17mm 1:2.8 Pancake lens silver & VF-1)

New accessories:

• M. ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens
• M. ZUIKO DIGITAL 17mm 1:2.8 Pancake lens
• MMF-1 adapter for all Four Thirds lenses
• MF-2 adapter for all OM lenses
• FL-14 flash
• VF-1 external optical view finder
• Leather strap in white and brown
• Leather body jacket in white and brown