Click Thumbnails to Enlarge
Nikon announces the L310
By PA News Team
Product news
01 February 2012 10:01
Nikon has announced the COOLPIX L310, a high zoom camera that combines superior image quality with the flexibility of a long zoom, making it ideal for all types of photography. The camera’s 14-megapixel sensor and 21x wide-angle optical zoom lens work together to produce stunning results, whether you are shooting stills or HD movies.
"The COOLPIX L310 offers excellent shooting versatility thanks to the wide angle 21x NIKKOR zoom lens" said James Loader, Consumer Product Manager at Nikon UK. "Add to this the simple design and advanced auto technologies, you have a fantastic camera that gets you close to the action with minimum effort."
Creative flexibility
An excellent performer with impressive range, the COOLPIX L310 is an easy to use compact camera that benefits from an impressive 21x optical zoom, high resolution 3 inch LCD and HD (720p) movie recording.
From extraordinary panoramas to close up action, you can capture it all with the powerful NIKKOR 21x optical zoom lens (25-525mm). The L310 offers the exceptional image quality Nikon is known for, maximising the 14 megapixel CCD sensor, high ISO capability (6400) for low light shooting and four anti-blur technologies for super sharp images.
Creative photographers will enjoy the ability to record HD (720p) movies, accessible via the dedicated movie-record button that allows you to switch between shooting stills and images with ease. Optical zoom with autofocus function is available during recording, and photos and movies can be conveniently taken and viewed on the large 7.5 cm (3 inch) high-resolution LCD monitor.
Easy to use, stunning results
The COOLPIX L310 has been built with convenience and comfort in mind; having a dedicated button for movies and with the auto control function buttons being positioned for easy access.
Novice photographers will benefit from camera’s auto controls, including the 17 scene modes which can be selected to fix the settings for popular photographic styles, effects and locations to ensure you capture the best image. For added ease, the Scene Auto Selector mode allows the camera to select the optimum Scene mode for the situation you’re shooting in, so all you need to do is point and shoot! Stunning portraits are possible using the Smart portrait system which features Smile Timer, Blink Proof and Red Eye Fix and Skin Softening for flawless subjects every time.
For added convenience the COOLPIX L310 is powered by four AA-size batteries. The COOLPIX L310 is available in black.
ViewNX 2
ViewNX 2 is an all-in-one software package that enables users to quickly and easily import, browse, edit and share still images and movies. Building upon the highly successful ViewNX software, ViewNX 2 is a user-friendly suite that offers a huge range of features, going well beyond those supplied as part of a PC’s operating system. Newly-incorporated movie-editing functions have been taken directly from Nikon’s award-winning DSLR range, enabling users to create stunning movie footage. ViewNX 2 is included with all Nikon digital cameras and is also available as a free download.
EXPEED C2
The original EXPEED image processing system incorporated all of the accumulated expertise and technologies developed throughout Nikon’s long history. Now, the latest evolution of Nikon’s renowned system, EXPEED C2, expands the possibilities of photography even further, with enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED C2 maximizes sensor performance for clear, life-like images that exhibit vivid colors, reduced noise and smooth tonal gradations for outstanding photos and movies.
Nikon my Picturetown
You can now back-up your images safely and securely using my Picturetown (www.mypicturetown.com), the free online digital photo storage and sharing service brought to you by Nikon. Easily share photo memories with friends and organise precious memories into online collections. You get 2GB of space free to use for storing thousands of memories and you can upgrade your membership to Gold Account at any time if you need to store more pictures.
Pricing information
RRP: £199.99 / €236
Sales Start Date: 15th March 2012