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Panasonic announces development of New 'Post Focus' Technology

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PA News Team, 16 July 2015 09:27

Panasonic is developing a new technological function called ‘Post Focus’ which enables photographers to select alternative parts of the image they want to be in-focus with easy one touch operation. The function has been developed by further innovating via Panasonic’s existing 4K Photo technology and not only prevents out-of-focus misshots but also offers greater creative freedom in all areas of ...

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Panasonic announces development of New 'Post Focus' Technology

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PA News Team, 16 July 2015 09:27

Panasonic is developing a new technological function called ‘Post Focus’ which enables photographers to select alternative parts of the image they want to be in-focus with easy one touch operation. The function has been developed by further innovating via Panasonic’s existing 4K Photo technology and not only prevents out-of-focus misshots but also offers greater creative freedom in all areas of ...

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Panasonic announces development of LUMIX G 25 mm f/1.7 lens for Micro Four Thirds System

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PA News Team, 16 July 2015 09:25

Today Panasonic announces that the company is developing a LUMIX G 25 mm f/1.7 single focal length lens as a digital interchangeable lens for the Micro Four Thirds system. This lens is a 50mm (35 mm camera equivalent) single focal length lens with large diameter. The 50mm focus distance offers almost the same viewing angle and sense of perspective as ...

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Panasonic unveils LUMIX DMC-GX8 interchangeable lens camera

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PA News Team, 16 July 2015 09:23

Panasonic today unveils its new LUMIX DMC-GX8 interchangeable lens camera. Boasting 4K capabilities, the latest creative technologies to enhance your photography and Panasonic’s first Dual I.S (Image Stabiliser), the latest LUMIX G, with a classic compact design, is the perfect everyday companion for the style-conscious urban adventurer. The LUMIX DMC-GX8 is ideally suited for those who like to shoot on-the-go ...

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Panasonic announces development of LEICA DG 100-400mm / f/4.0-6.3 telephoto zoom lens

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PA News Team, 16 July 2015 09:21

Panasonic has announced that the company is developing the first LEICA DG 100-400mm / f/4.0-6.3 telephoto zoom lens (35mm camera equivalent: 200-800mm) for the Micro Four Thirds system standard to expand the lineup of digital interchangeable lens. The LEICA DG lenses are designed and developed clearing the stringent quality standard certified by Leica to boast excellent optical performance. Four single ...

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Panasonic announces LUMIX DMC-FZ330

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PA News Team, 16 July 2015 09:19

Today Panasonic has announced the LUMIX DMC-FZ330, the latest addition to its legendary FZ range of super-zoom compact digital cameras. With a LEICA DC lens boasting an f/2.8 aperture throughout its stunning 25-600mm zoom range, the LUMIX DMC-FZ330 allows you to capture the moment in high-speed, even under the harshest conditions with a splash/dustproof rugged design. Newly incorporating Panasonic’s latest ...

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Lytro announces most powerful updates yet for Illum

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PA News Team, 09 July 2015 10:00

Lytro, Inc. is providing users with even more creative control, freedom and interaction with its newest updates for Lytro ILLUM. The updates feature full living picture playback on camera, native editing in Adobe Photoshop and even faster processing of light field images during capture and post-production. Photographers can also create even more results from one exposure including 3D lenticular prints ...

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Canon unveils the SPEEDLITE 430EX III-RT

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PA News Team, 08 July 2015 11:05

Canon today expands the EOS system with the introduction of the SPEEDLITE 430EX III-RT. Designed to further enhance shooting opportunities, the new flash replaces the Speedlite 430EX II in the range and provides a collection of advanced features, including integrated radio control, opening up a world of creative lighting options for enthusiast and professional EOS photographers alike. The power of light ...

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Nikon announces 600mm f/4E and 500mm f/4E lenses

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PA News Team, 02 July 2015 10:03

Nikon today announces two new professional super-telephoto lenses with the lightest build in their class: the AF-S NIKKOR 600mm f/4E FL ED VR, and the AF-S NIKKOR 500mm f/4E FL ED VR.These new lenses see Nikon improve the performance and significantly reduce the weight of two renowned super-telephoto workhorses. The new 500mm f/4E is 20% lighter than its predecessor. The ...

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Nikon announces 16–80mm f/2.8–4E ED VR lens

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PA News Team, 02 July 2015 10:00

Nikon today announces a brand new high-performance DX-format zoom lens. Equipped with the latest technology and boasting an incredibly compact build, the NIKKOR DX 16–80mm f/2.8–4 is made for photographers with high expectations of their gear.The perfect go-to travel lens, this advanced, compact zoom weighs just 480 g and balances perfectly on the camera. From sweeping landscapes to intimate portraiture, ...

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Laowa introduces 15mm f/4 macro lens

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PA News Team, 24 June 2015 10:57

The Laowa 15mm Macro lens is the world’s first lens to offer a wide angle-of-view and 1 to 1 macro photography with infinity focus ability as well as tilt and shift facility. With its 12 high quality glass elements in 9 groups and 3 High Refractive glass elements plus 1 Extra-low dispersion glass element combined with Multi-layer low-reflective coatings allows ...

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