innocent's Big Knit

innocent's Big Knit - photography competition

General news

07 November 2011 15:36

Every November for the past 8 years, innocent’s smoothie bottles have been adorned with little woolly hats to raise money to keep old people warm in winter with the Big Knit campaign.

This year, innocent are asking people to get creative with their little hats and send them their photos of people (or things) seemingly wearing a little woolly hat with the Hat Tag game. It’s very easy to do – just hold the hat between the camera and the subject to make the little hat seem like a big hat to comical effect.

When you’re happy with your photographic trickery, just visit the innocent Facebook page where you can upload the picture to the Hat Tag gallery.  For every picture that gets uploaded, innocent will donate 10p to Age UK, so you’ll be getting creative for a good cause.

Each week innocent's favourite pictures will go head to head to be crowned Hat of the Week by voters online. For every vote innocent get, they'll give another 5p to Age UK, and the winner each week will get a case of smoothies. Innocent will also be announcing the ultimate Hat Tag winner at the beginning of December, and they will win £500 worth of Amazon vouchers to help them with their Christmas shopping.

For more info please visit www.innocentdrinks.com/bigknit